Specialist, Membership Marketing

Effective 01/22/2024 The Specialist, Membership Marketing will have the opportunity to think holistically and creatively to amplify key resources and programs at the Appraisal Institute across a variety of marketing and communications channels. Membership marketing at the Appraisal Institute is new and will focus on creating awareness of the profession, the opportunities to enter the profession, and the value of membership at the appraisal institute and participation in its chapters and events and community. The right person for this role will have a passion for crafting and executing high-visibility marketing campaigns, with the ability to execute tactically on them through strong copywriting, basic design, internal collaboration, external stakeholder management and analytics reporting. This individual will oversee the marketing for a dedicated product suite at AI, liaising between the product owners and the brand and communications team. Please refer to the PDF for a complete job description including essential functions, responsibilities and duties.